Dior Addict Summer 2012 campaign

French luxury brand Dior revealed on Wednesday its new campaign shot by Tim Walker for its line of Dior Addict fragrances.

The new video stars Dutch model Daphne Groeneveld, who frolics in the streets and on the beaches of Saint Tropez in front of the lens of Jonas Akerlund.

After shooting a campaign within the setting of the Château at Versailles, the Paris-based company chose the French Riviera for its latest video.

Daphne Groeneveld has a playful romp through the iconic town’s streets and beaches, dancing and attracting attention wherever she goes.

Made up in a style that evokes the pin-up era, Daphne Groeneveld’s St Tropez escapades pay tribute to Brigitte Bardot in the 1950-60s, and more specifically the 1956 film by Roger Vadim And God Created Woman.

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