The UK flag-carrier is launching an exclusive private jet service for British Airways passengers flying within North America and the Caribbean.
The airline is establishing the service, designated PrivateConnect, in partnership with Cessna division CitationAir.
Unlike some other private jet services, BA will not force customers into signing a long-term contract and will not ask for fees upfront.
The service, costing $6,000 to $10,000 per plane per hour, is available to members of the BA executive club programme, employees of the airline’s corporate clients or anyone who has flown with the carrier in the past 12 months.
Lufthansa Private Jet offers a similar service, giving customers the option of connecting between the carrier’s hubs and destinations of their choice in Europe.