It is time to consider the host of new implications for loyalty members for what will become the most valuable hotel loyalty program in the world.
Westin hotel chains and parent company Starwood Hotels & Resorts have introduced a series of sport concierges to encourage healthy living.
The world of technology is set to improve the user experience at Aloft hotels.
It is the first of such ventures by a major US hotel group since the Cuban revolution in 1959.
The highly-vaunted suspended suite finally opens itself to the larger public for an exclusive period.
Anbang Insurance Group is making a $14 billion bid for Starwood, beating rival Marriot’s last bid of $13.6 billion, part cash, part stock.