An analysis of the history of why there are two World Cup trophies and their current evolution and relevance.

With informed insights, LUXUO delves into the discernable data to determine which nation could end up winning the 2026 World Cup.

From the Winter Olympics to the FIFA World Cup, luxury fashion’s participation in sporting events affirms its cultural relevance and expands its commercial scale.

The deal sees ANTA Sports accelerate its global expansion strategy as it positions itself to challenge industry leaders Nike and Adidas.

As TAG Heuer resumes its partnership with Formula 1 as Official Timekeeper, we trace the evolution of a five-decade-long relationship that has helped shape both the sport and the brand

From China’s clean sweep in table tennis and diving to Tennis legend Novak Djokovic’s first Olympic Gold, here are the historical moments from the Paris Olympics.