Style / Fashion

Fall/Winter 2023: Why Brands Are Opting For Black and White Campaigns

From Celine to Versace, brands have seemingly opted for a more pared back approach when highlighting their upcoming Fall/Winter Campaigns

Aug 01, 2023 | By Sanjeeva Suresh

While summer is still in full swing, brands have released their Fall/Winter 2023 campaigns with some offering a range of monochromatic images which perhaps signals the seasonless appeal brands are aiming to shift their artistic direction towards. While some choose to focus key pieces from their collections, others references a time gone by from Emporio Armani’s “Teddy Boy” to the power of Versace’s 80s-inspired structured pieces. The power of black and white imagery puts the subject in focus, highlighting the clothing in a timeless manner.


Perhaps is it indeed the era of the “Nepo Baby” as both Kaia Gerber (daughter of supermodel Cindy Crawford) and Levon Hawke (son of Ethan Hawke and Uma Thurman) front Celine’s Fall/Winter 2023 campaign. Titled “Portrait of an Actor”, black-and-white imagery depicts Hawke against the New York city skyline while Gerber is photographed highlighting timeless pieces from the collection, including the sleek Newspaper Triomphe Bag. According to Hypebae, creative director Hedi Slimane’s reasoning for the style of photography is because “the monochromatic imagery offers a focused look at the seasonal products, capturing Gerber in a series of classic looks”. 

Emporio Armani

Emporio Armani referenced vintage magazines from the 1980s for their Fall/Winter 23-24 campaign. Specifically Emporio Armani Magazine, which was renowned for its visionarily eclectic imagery. Photographer Gregory Harris opted for film-like black-and-white photography to highlight Emporio Armani’s latest pieces which include a selection of watches, accessories and jewellery. Actor Nicolas Maupas echo’s the brand’s take on the “teddy boy aesthetic” with a leather flight jacket and round-toe boots; details that are ”evocative of the past,” reports Hybebeast. 


At Versace, demure took a backseat and was replaced instead with a black and white showcase that highlighted Versace’s penchant for delivering strong tailoring. Models in black ensembles evoked strength and elegance in looks that featured exaggerated shoulders reminiscent of the 80s-style “power-dressing”. Donatella Versace shares, “This campaign celebrates everything I love about Versace: The power, the tailoring, the attitude. I love black and white images that really showcase the iconic silhouette of the season and the color pictures that bring the collection to life in the heart of Milan. On set, I love that the models felt strong, empowered and fierce — exactly how you should feel when you wear Versace.”

Loro Piana

At Loro Piana it was “elegant moments” as Glen Luchford captured Loro Piana models in a display that exudes “the artful craft of living life with grace”. According to FashionGoneRogue, Luchford showcases “the sentimental and optimistic moments that fill our lives in this intimate series of images that bring a relatable authenticity to the campaign as if we are peeking into their personal moments”. 

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