Style / Fashion

Marc Jacobs Wants Your Tweets, Not Your Money

A new Marc Jacobs pop-up shop will accept Twitter and Instagram posts instead of money.

Jan 30, 2014 | By AFPRelaxnews

Marc Jacobs is opening a special Fashion Week pop-up shop in NYC on February 7th, but you won’t need any cash to buy anything. 

Marc Jacobs Flagship Store tokyo

At first the ‘Daisy Marc Jacobs Tweet Shop’ sounds pretty normal, containing a lounge, nail art area, photo booth and drinks. But there’s something fresh about this pop-up where Daisy fragrances and accessories will be ready and waiting to be given away in exchange for a little social media publicity.

Using the #MJDaisyChain hashtag on your instagram and twitter posts will be rewarded with freebees, and the best instagram shot of the day will apparently win a Marc Jacobs handbag.

It’s not yet clear how much your tweets will be worth, or whether they’ll be more valuable for the number of re-tweets you manage to generate.

The Marc Jacobs pop-up will take place from February 7-9 during the upcoming Mercedes-Benz New York Fashion Week.

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