Taste for cognac rises in Africa, North America
Taste for Cognac abroad grew significantly in 2013, particularly amongst Africans and North Americans.
Taste for Cognac abroad grew significantly in 2013, particularly amongst Africans and North Americans. Exports to the US rose 1.9% in volume and 5.1 percent in value last year.
A total of 3.2 million bottles were shipped to Africa in 2013, marking a 26.7% increase.
On the opposite end of the spectrum, shipments of the spirit within Europe totaled 43.1 million bottles over the year, marking a 5.3 percent decline in volume ( a decrease of 0.7% in value).
The future of cognac could be in Africa. Nigerians bought 1.6 million bottles in 2013 (an increase of 15.9%), while South Africans purchased 1.1 million bottles (and increase of 46% by value).