Loewe launches ‘Tales of Spain’ collection
Spanish luxury label Loewe has launched a new capsule collection with London department store Selfridges.
Spanish luxury label Loewe has launched a capsule collection with London department store Selfridges.
The ‘casual and young’ collection from Loewe sees the classic Spanish brand attempting to reach a more youthful audience.
Over the past few seasons, British creative director Stuart Vevers has worked to modernize the brand’s image while also exploring the company’s origins back in 1846 as a Madrid leather goods atelier.
Tales of Spain is Loewe’s latest attempt to spin this artisan tradition into a new contemporary capsule collection at a more accessible price point.
One of the ideas retrieved from the brand’s archives by Vevers is the 18th century ‘Mantón de Manila,’ a richly patterned hand-embroidered shawl featuring bird and flower motifs.
Also reinterpreted and included in the Tales of Spain collection is Loewe’s ‘Mariposas’ or butterfly print, a major hit for the brand in the 1980s.
Scarves feature the iconic prints alongside a range of handbags (including a tote, a shoulder bag, and pouch-sized clutches). Additional accessories are available as bag charms, belts and bracelets alongside sunglasses, nail stickers and temporary tattoos.
The brand is also taking a leaf out of the Kenzo book (the Parisian label recently produced a line of hit jersey shirts) and will release a ‘Tales of Spain’ sweatshirt with the classic Loewe monogram.
Hitting shelves in May, handbags start from €990 euros and silk scarves from €295 and will be available in most of the brand’s flagship stores as well as online at Loewe.com.