Style / Fashion

Loewe launches ‘Tales of Spain’ collection

Spanish luxury label Loewe has launched a new capsule collection with London department store Selfridges.

May 04, 2013 | By AFPRelaxnews

Loewe Tales of Spain Selfridges

Spanish luxury label Loewe has launched a capsule collection with London department store Selfridges.

The ‘casual and young’ collection from Loewe sees the classic Spanish brand attempting to reach a more youthful audience.

Over the past few seasons, British creative director Stuart Vevers has worked to modernize the brand’s image while also exploring the company’s origins back in 1846 as a Madrid leather goods atelier.

Tales of Spain is Loewe’s latest attempt to spin this artisan tradition into a new contemporary capsule collection at a more accessible price point.

One of the ideas retrieved from the brand’s archives by Vevers is the 18th century ‘Mantón de Manila,’ a richly patterned hand-embroidered shawl featuring bird and flower motifs.

Also reinterpreted and included in the Tales of Spain collection is Loewe’s ‘Mariposas’ or butterfly print, a major hit for the brand in the 1980s.

Scarves feature the iconic prints alongside a range of handbags (including a tote, a shoulder bag, and pouch-sized clutches). Additional accessories are available as bag charms, belts and bracelets alongside sunglasses, nail stickers and temporary tattoos.

The brand is also taking a leaf out of the Kenzo book (the Parisian label recently produced a line of hit jersey shirts) and will release a ‘Tales of Spain’ sweatshirt with the classic Loewe monogram.

Hitting shelves in May, handbags start from €990 euros and silk scarves from €295 and will be available in most of the brand’s flagship stores as well as online at

Loewe Tales of Spain collection

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