Gucci’s Spring/Summer 2018 Ad Campaign

The new advertising campaign for Gucci presents the work of Spanish artist and illustrator Ignasi Monreal.

Dec 24, 2017 | By Andrea Sim

Gucci’s Spring/Summer 2018 Advertising Campaign

Commissioned by Gucci to helm the brand’s Spring/Summer 2018 advertising campaign, Spanish artist and illustrator, Ignasi Monreal, has created a striking batch of imagery with a focus on fantastical characters and landscape designs, stemmed from his imagination that evokes a ‘Utopian Fantasy’.

The Gucci Spring Summer 2018 advertising campaign will roll out as of January 2018 and the ‘Utopian Fantasy’ artworks invite viewers to enter the dream-like world and view the artist’s paintings through a surreal and heightened sensual lens.

View the range of Gucci’s new products, featuring the iconic double G logo, modern motifs on the tracksuits, graphic crewneck sweatshirts, and many more.

For more information about Gucci and its newest collection, please visit

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