Aston Martin x Hogan: Luxury limited edition sneakers debut at London Men’s Fashion Week
Gear up for this exciting partnership between two luxury brands and get ready to hit the streets with some spanking new kicks
Sneaker heads, this one’s for you! Men’s Fashion Week in London has shown us a number of collaborations between designers and brands, with this one being one of the most anticipated. Combining the ultimate street style cult favourite — the sneaker — with the sleek curves of a luxury car, the ‘Aston Martin x Hogan’ limited edition sneaker is stepping out this fall for Autumn Winter 2017/18.
Luxury sports car manufacturer Aston Martin is lauded for their contemporary and sophisticated aesthetic. Melding with Hogan’s quality craftsmanship, this pair of sneakers is one you’d need on your feet. Modelled after the iconic ‘Olympia’ sneaker by Hogan, these sneakers are made of full leather accompanied with nylon mesh to give it a sportier look. Details on the shoes are from Aston Martin’s artisan leather craft, reflecting the elegance of an Aston Martin sports car.
The tongue is decorated in Aston Martin’s classic kestrel tan leather with a pinched seam detailing, featuring a print of the iconic Aston Martin wings. Offered in four seasonal colours, the versatility of these sneakers gives you the free reign to dress them up, or down.
“Collaborating with brands that share our views on quality, style and elegance is important to us,” said Marek Reichman, EVP & Chief Creative Officer at Aston Martin. “Working with creative teams outside of the automotive industry helps to broaden our designers’ minds, and this is always a positive experience for both myself and my team at Gaydon. We take inspiration from all walks of life and our work with Hogan will help to shape and inspire many aspects of our future creations”.
“Hogan’s attention to detail and passion for beautiful products, and Aston Martin’s beautiful craftsmanship made this project a natural fit,” said Sergio Azzolari, General Manager from Hogan. “It was a pleasure for us to collaborate on a shoe that reflects the attention to detailing in Aston Martin sports cars.”
Each of these sneakers are crafted with the same exquisite craftsmanship seen in the British marque’s sports cars and the Italian master’s casual luxury shoes. Only 3,000 pairs of these lux kicks will be produced, so get them while they’re hot! The ‘Aston Martin x Hogan’ exclusive collection will be available at Hogan flagship stores worldwide, at Hogan and at the Aston Martin Dover Street brand centre from the end of June.