Monte Carlo Las Vegas Rebranded As Park MGM & NoMad
The iconic hotel along the Las Vegas strip will spend nearly half a billion dollars on this enormous facelift.
In an unlikely move to mark its 20th anniversary, the grandiose Monte Carlo Resort and Casino is set to undergo a $450 million rebranding that will see it being split into two entities – Park MGM and NoMad Las Vegas.
The move comes as a means of appealing to two distinct markets. With 2,700 rooms, the hotel will dwarf the 292 rooms at NoMad Las Vegas. Designed to entice a “younger, well-traveled demographic,” the Park MGM will place a progressive emphasis on social interaction, connectivity and culture. The dining options are also far from typical. A full-scale Eataly marketplace – under the helm of restaurant partners Mario Batali, Lidia and Joe Bastianich – will compete with Las Vegas’ abundant dining options.
That’s not to say Monte Carlo forgot its high-rollers. The NoMad Las Vegas, modelled after the NoMad in New York, might be significantly smaller than its counterpart but packs an equal punch. The Sydell Group and French designer Jacques Garcia – whose portfolio includes the Royal Monceau and Hotel Costes in Paris – will be in charge of the hotel’s façade. The NoMad’s restaurant will also see three Michelin-starred chef Daniel Humm and restaurateur Will Guidara whipping up a tantalising menu.