Vietnamese labels like LSOUL and Latui Atelier are dominating TikTok’s algorithms and gaining momentum with Hallyu K-pop idols.

Vietnam is emerging as Southeast Asia’s next hospitality and wellness powerhouse, with Ho Chi Minh City increasingly positioned to rival Bangkok as a regional hub for wellness tourism.

Overlooking the Mediterranean Sea, Monaco’s Monte-Carlo Bay Hotel & Resort is a dream luxury summer destination in the heart of the Mediterranean.

Saigon’s new real estate supply remains high-end, while a large share of the owner-occupier market is more practical and price-sensitive, helping to sharpen investors’ discernment.

2026 sees the Vietnamese city of Ho Chi Minh City undergo a new cultural landscape of design-led hotels, inventive nightlife venues and contemporary art spaces.

Since becoming a dealer for leading European builders, Vietyacht has developed a thriving charter business dominated by Jeanneau motorboats, with Phu Quoc Island marking the company’s sixth base around Vietnam.

LUXUO examines how leading Maisons are recalibrating signature codes through 2026’s key releases, revealing iteration as a primary engine of innovation.

A regional perspective on the real estate scene where economic uncertainty, higher interest rates and the Iran war have impeded development.

Luxury watchmakers are no longer anchored to established prestige sports, instead resetting their partnerships toward emerging disciplines to conquer new markets.

The commercialisation and social-media-driven hype surrounding HYROX is prioritising intensity over foundational conditioning.