Mini Seven Blends Tech and Luxe
The brand references an old but beloved model with their new luxury small car.
Sometimes smaller is better, as the old Volkswagen Beetle advertising campaign “Think Small” back in the 1950s proved. But while that campaign was based more around being economical, the Mini Seven, a new part of the Mini line-up, is set to match smallness with contemporary technology and luxury. The name in question references the Austin Seven model that Mini started production on back in 1959, way before the brand’s acquisition by BMW (probably unthinkable at that time).
Available in diesel and gas versions, the Seven can develop 170hp for the former, and 192hp for the latter. That puts the top speed at 141 or 146 mph respectively, with a 0-100km/h timing of 7.2 or 6.7 respectively. Average fuel consumption goes at 4l or 5.3l, while CO2 emissions go at 106 or 123g/km. Supercar this is not but it sure is cool. The Seven will be available in three- and five-door models with pricing yet to be announced.
Pushing up the features for the Seven, there will be LED headlights and fog lamps, and two-zone automatic air conditioning. There will also be the Mini Visual Boost radio, the Mini navigation system and the Mini Connected in-car infotainment system, ensuring up-to-date digital facilities. To help with driver-navigation, the Mini will come with a special Heads-Up display, driving assistant with cruise control, road sign detection, a collision and pedestrian warning system etc… All these technological functions are melded together and can be controlled via an optional 8.8-inch color screen.
Small, contemporary, and sturdy, the Mini Seven is connoisseurs who want a reminder of the past that is totally wrapped up in the present.
Images courtesy of BMW