Audi turns to virtual reality for TT launch
Audi has teamed up with Samsung to bring virtual reality to Audi showrooms for the launch of the new Audi TT.
As the third generation of the sports coupe arrives in showrooms across Europe, Audi is offering owners a novel way of taking it for a test-drive.
The Gear VR headset, which itself was developed in partnership with Oculus VR, turns content from a Galaxy Note 4 phablet into wraparound three-dimensional imagery that’s always in focus. That’s because it tracks head movements to continually reposition and tweak visuals.
The content isn’t computer-generated either but film footage of the car being put through its paces around the track by a test driver. Putting on the headset will place the wearer in the passenger seat.
Audi claims that the partnership is a coup and, in terms of the Gear VR headset, it is — it won’t be going on sale until December yet every Audi dealership in the UK now has one on hand.