From January, when its new Boeing 777-300ERs join its fleet, Swiss Air will become the first airline to offer passengers a host of industry firsts.

EMIRATES LAUNCHES LUXURY PRIVATE JET SERVICE

Chief among them will be the largest (32-inch) individual screens for first class travelers alongside individual wardrobes, electrically operated window blinds and furniture that moves to create what the airline describes as individual suites for each traveler.

Business Class customers will get seats that can be adjusted cushion by cushion for comfort and that recline flat to the same length as a standard bed.

Economy passengers will get individual touchscreens and a self-service drinks and snacks kiosk to complement the on-board service.