The Italian football club Como 1907 has launched an innovative charity auction to raise funds for the humanitarian organisation EMERGENCY. The fundraiser event is held through 30 April on OpenSea, where donors can bid for a non-fungible token (NFT). Starting bid for the NFT begins at 2 Ethereum, or approximately US$5,000, while the value of the prizes exceeds US$100,000.

The NFT entitled, “tribuna d’onore a vita” (or “VIP tickets for life”), was “inspired by the Como football club and the city it calls home.” The press release further adds, “In recognition of Como’s rich history of success as both a city and a football club, a golden ticket emerges from the depths of the deep blue lake as a nod to the league championship-ascent of the club in 2021 and the promise of a bright future.”

Dennis Wise, chief executive officer of Como 1907, stated, “Sports franchises have a significant influence on our society and a tremendous responsibility. While we have seen many in the sports industry dive into NFTs as the newest way to make a profit, we are hoping to use this blockchain technology to make a difference for those who need it most,” continued Wise. “Our Como NFT may change hands over the years with EMERGENCY will benefit with every transaction.”

Aside from the two lifetime tickets in the VIP section, Cosmo 1907 has partnered with premium travel curator Access Italy in planning a unique travel holiday. The beloved travel company, whose patrons include Ben Stiller and Penelope Cruz, has planned for a once-in-a-lifetime experience worth much more. This means having exclusive access to the city’s best-kept secrets, like the notable villas only shown on the big screen!

Including in this auction package is an exclusive travel experience in Como and roundtrip first-class airfare ticket from anywhere in the world. The winner will stay four nights at the five-star Grand Hotel Tremezzo, dine at Michelin-starred restaurants, have a tour of Como Lake by boat and seaplane, wine tasting, and an evening at the Italian theatre.

For more information on the auction, visit ComoNFT.com.

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