Karl Lagerfeld To Open Store in Amsterdam
After launching his first concept store in Paris this spring, the German designer is set to open his second boutique, in Amsterdam.
After launching his first concept store in Paris this spring, the German designer is set to open his second boutique, packed with cutting-edge digital technology, in the Dutch city of Amsterdam.
Karl Lagerfeld‘s new store is aiming to align the brand’s modern design with a host of digital treats. Featuring men’s and women’s ready‐to‐wear, footwear, eyewear, and accessories, the store will also be home to a specially curated selection of Lagerfeld’s collaborations, objets d’arts, and gift ideas.
Lagerfeld isn’t shy about mixing emerging tech, social media and fashion; even his cat Choupette has her own Twitter account, so it comes as no surprise that the new store will feature iPad minis on the clothes rails to let customers browse the collection.
More iPads will be available with a special ‘digital guestbook’ to let them surf the web, take photos in the store, and even leave personal messages for the designer.
Fitting booths will also be kitted out with touch screens which will allow shoppers to photograph their own look and apply a set of ‘Karl-inspired’ filters, before sharing the images via FB, Twitter and email.
Located in the hip 9 Straatjes (‘9 streets’) area of the Jordaan district, and set to open early May, Karl Lagerfeld’s second concept store is part of a global roll-out which will see the fashion brand appearing in additional European locations throughout 2013, before expanding into Asia.
German-born Paris-based designer Karl Lagerfeld is design chief of his namesake label, as well as creative director at luxury brand Chanel and Italian label Fendi.