Culture / Events

Bulgari Partners Elton John Aids Foundation

Auction of the brand’s Diva’s Dream necklace raised £225000, which will directly aid the foundation’s philanthropic efforts.

Jun 30, 2016 | By Luxuo

The acclaimed Italian jewelry and watchmaking firm just won’t stop doing good! Bulgari’s efforts with Save The Children has been making international waves for years, and rather than stopping in their tracks, the brand inaugurates a partnership with the Elton John Aids Foundation (EJAF).

Obviously, a little fanfare was involved. In celebration of the new partnership, an exclusive 100-person black-tie dinner was held, hosted by Sir Elton John and David Furnish. The grand location of choice was Sir Elton John’s very own Windsor estate, home to one of the UK’s finest private contemporary art collections.

And of course, what is a Bulgari event without some beautiful extravagance? The iconic Bulgari Diva’s Dream high jewelry necklace made an appearance, and was presented by international model and digital influencer Xenia Tchoumi. The resplendent one-of-a-kind creation features one round brilliant-cut diamond (0.51-ct) and 20 round brilliant-cut diamonds and pave diamonds (17.23-ct). Beauty is augmented by goodwill; following a live auction, the necklace raised £225,000 for the EJAF charity, which will directly benefit the work of EJAF in direct care patients services, AIDS prevention and education. This is but part of the whopping £3.3 million raised during the evening. Good on you, everyone.

The night was brought to new heights with a special performance by Andrea Bocelli and Sir Elton John himself. In a show of support, US Secretary of State John Kerry also contributed via a video message, underlining his commitment.

“For Bulgari, bettering the world and doing our part is built into our company culture. It is an honor to be partnered with EJAF, a very effective charity, and we look forward to being part of the solution to fighting AIDS,” stated John-Christophe Babin, CEO of Bulgari. The Italian label will support EJAF’s philanthropi efforts and events over the next three years, and we hope its altruism will never end.

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