Reed Krakoff X Tiffany & Co. Collaboration
The designer will design a new range of homeware and accessories for the American brand.
Tiffany & Co. is far from just a jewelry brand — it also designs and produces homeware that many would kill to have in their home (there’s also watches but you get the idea). Naturally, when looking for a collaborator for its new homeware and accessories line, the brand would want only the most talented individuals. American fashion designer Reed Krakoff fit the bill.
Due to be introduced in 2017, the former creative director of Coach has been enlisted to create a gifts, home and accessories collection. Some of the items that are slated to be sold include handbags, leather accessories, writing instruments and silver accessories that the brand is well-known for. More unusual are the tabletops, including hollow ware, porcelain, glass and crystal, Krakoff is set to design.
The designer shared that his designs will marry historical Tiffany & Co. icons with his own “modernist twist”. Along with the new partnership, this collaboration will see Krakoff work alongside the brand’s visual merchandising and advertising teams. This will allow for both parties to be involved in the concepts for the designer’s products display and marketing. The move, undertaken three years ago is seen as a means to elevate and modernize the brand.