Culture / Design

Louis Vuitton unveils London flagship

Luxury fashion and accessories retailer Louis Vuitton opened its new London flagship this week. The 1,500 sq ft store occupies a corner site at the junction of New Bond Street and Clifford Street. Set over three levels, the store incorporates Louis Vuitton heritage touches such as trunks and leather, as well as modern features including […]

May 29, 2010 | By Anakin

Luxury fashion and accessories retailer Louis Vuitton opened its new London flagship this week.

The 1,500 sq ft store occupies a corner site at the junction of New Bond Street and Clifford Street.

Set over three levels, the store incorporates Louis Vuitton heritage touches such as trunks and leather, as well as modern features including a LED staircase.

The new London LV maison has been designed by the New York-based architect, Peter Marino, who also worked on the brand’s Champs Elysées maison.

It features eye-dazzling highlights such as a two-storey wall of trunks – to showcase the LV tradition of working in leather – and a glass and LED staircase.

The 15,000 sq ft store is designed to reflect the 21st century mood of London and bring together innovation, heritage and fashion.

Marino’s masterplan was to conceive the store as the home of a collector who loves only the best and most rare.

The ground floor is devoted to Louis Vuitton accessories and will include both original artworks from well-known names including, Richard Prince and Takashi Murakami, and exclusive products specially designed for the store.

There are separate, circular zones for costume jewellery and sunglasses, and a private client room next to the high jewellery area.

Glass stairs to the lower ground floor open the way to the men’s universe, at the centre of which is the men’s club area where customers and their guests can relax.

The first floor is devoted to womenswear and shoes, in several intimate areas with generous and luxurious changing rooms.

Also here is the unique Librairie which will showcase the best of British contemporary Art Books and bespoke commissions by artists including Anish Kapoor, Chris Ofili and Gary Hume.

The store’s second floor is a separate, luxurious world – the private client suite, which can only be accessed by invitation.

Source: Telegraph РPhotos: St̩phane Muratet


 
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