Culture / Design

BBC launches Fashion Bear for ‘Children in Need’

30 amongst the biggest names in fashion designed their own version of the iconic Pudsey Bear. The bears will be auctioned off for charity at Christie’s.

Oct 31, 2012 | By Luxuo

2012 Designer Pudsey Collection

Famous brands including Louis Vuitton, Prada, Burberry, and Tom Ford have sprinkled some of their design magic on the humble stuffed animal, rebranding the famous ‘Pudsey’ teddy bear for a charity auction run by Christie’s of London.

2012 Pudsey Bear Tom Ford

The collection of megastar designers was brought together by LOVE editor Katie Grand to create a range of super stylish 28 inch tall bears (71 cm).

2012 Pudsey Bear Prada

As part of an exclusive exhibition in the London & Manchester Selfridges Stores, the bears will be on display until 14 November 2012, when they go to auction to raise funds for the Children in Need charity.

2012 Pudsey Bear Louis Vuitton

Christie’s auction house will be taking bids for the different bears, and the winning bidders will be able to get their hands on their own piece of fashion history.

2012 Pudsey Bear Jonathan Saunders

Children in Need currently supports around 2,600 projects and works with children facing a range of disadvantages including poverty and deprivation, child abuse and neglect, and young people with disabilities.

2012 Pudsey Bear Paul Smith2012 Pudsey Bear Katie Hillier2012 Pudsey Bear Norton and Sons2012 Pudsey Bear Anya Hindmarch2012 Pudsey Bear Burberry2012 Designer Pudsey missoni

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