New Season, Recharged Motifs
From the Dior Oblique monogram to Saint Laurent’s Yves Saint Laurent’s Cassandre motif, LUXUO explores the evolution of luxury maison emblems and how they inspire new takes on seasonal prints.
The Latest Thai Celebrity Brand Ambassadors To Dominate the Luxury Fashion Space
From BTS’s Jung Kook for Calvin Klein to NewJeans, as the face of Levi’s and Metawin Opas-Iamkajorn for Tiffany’s.
The Symbiotic Relationship Of Celebrity’s Children And Legacy Brands
Behind why heritage brands like Versace and Burberry are no strangers to featuring children of familiar faces on their fashion campaigns and runways.
All the New Male Brand Ambassadors of 2024 (So Far)
Their dedication and passion inspire, and their influence empower. We list down all the newest male brand ambassadors of 2024 so you’re up to speed.
Menswear Codes Prevails In a World of Gender-Neutral Marketing
While luxury fashion enters the realm of gender-neutral collections, the upholding of traditional menswear codes still exists well beyond the boardroom.
Championing Sports and Fashion: Athlete House Ambassadors in the Race to the 2024 Paris Olympics
The area of sports and fashion converge — from athletes Victor Wembanyana and Naomi Osaka at Louis Vuitton to Sasha Zhoya at Dior and Yuzuru Hanyu at Gucci.