Culture / Auctions

Jack Daniel’s Motorbike Heading for Auction

The American whiskey house and cult motorcycle name Indian Motorcycle have come together to create a special bike for auction, with proceeds going to charity.

Jan 31, 2016 | By null

The alcohol brand and automotive firm partnership is a tricky one in which things can go badly awry; in the case of this venture, the beneficiaries are US military veterans and their families so we will call this a positive development. American whiskey house Jack Daniel’s and cult motorcycle name Indian Motorcycle have come together to create a special bike to be auctioned later this year, with proceeds going to Operation Ride Home. This charity helps young people enlisted in the US armed forces spend time with their families during the holiday season.

The unique Jack Daniel’s-branded Indian Chief Vintage features a unique paint finish, bespoke saddle and saddlebags, inscribed fenders as well as visual nods and emblems referencing both companies and their philosophies.

“This one-of-a-kind motorcycle is the perfect pairing of these two classic American brands, and while they look great together, we’ve inscribed this unique collector’s edition masterpiece with our ‘Bottles and Throttles Don’t Mix’ mantra to remind all our friends that drinking and riding are meant to be enjoyed separately,” said Dave Stang, Director of Events & Sponsorships for Jack Daniel’s.

Although there is a clear rock ‘n’ roll connection between the two companies, the idea behind the collaboration was to mark the Tennessee distillery’s 150th anniversary and to celebrate the history of US manufacturing and the continuing capabilities of the country’s engineering artisans.

“It’s a pleasure to partner again with our friends at Jack Daniel’s on this project as a tribute to originality and American craftsmanship, and to do so for the benefit of our military personnel and their families,” said Steve Menneto, President of Motorcycles for Polaris Industries, Indian’s parent company.

Like a rare whiskey, this particular bike is destined to sit in a collector’s special store while it grows better and more valuable with age.

It will be auctioned on October 6-8 in Las Vegas and all monies donated to the charity organization Operation Ride Home.

However, this one-off will also be followed a limited run of joint branded production bikes that will also boast many of the details of the auction bike.

As for retail prices and exactly what the limited-run bikes will feature in terms of accessories or special touches, Indian will be revealing more details on March 4.

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