Business / Business of Luxury

Balenciaga Remains The Hottest Brand in the World

In the last quarter of 2021 Balenciaga remaining the most searched for brand on the Lyst Index, followed closely by Gucci.

Jan 27, 2022 | By Joseph Low & Sarah Ridzwan
balenciaga simpsons
Image: Balenciaga

Balenciaga continues its reign of being the hottest brand in the world with the release of the Lyst Index for Q4 of 2021.

For a second consecutive quarter, the fashion house has dominated Lyst searches and sales, as well as Google search queries, social media engagements and mentions.

In the previous Lyst report, Balenciaga secured the top spot with a series of high-profile stories such as its return to haute couture and the Simpsons collaboration for Spring/Summer 2022. With the unveiling of its Fall/Winter 2022 VHS-style video for its collection, Balenciaga continues to stay ahead of the game in the fashion industry. Additionally, Balenciaga’s Neo Classic Bag was listed as the top hottest women’s product for this quarter.

Prada Chinese New Year 2022, Li Yifeng
Image: Prada

The brand is also leveraging on the metaverse to make waves, as it recently announced that it was entering the metaverse with a new business unit in Web3.

Prada has entered the top three rankings in the last quarter of the year, moving up one spot to number three — the highest ranking it has ever been in the Lyst index. Gucci remains in second place with its Love Parade show on Hollywood Boulevard as well as its second drop with The North Face.

Other brands in the list include Louis Vuitton which had climbed up to fourth place as it presented Virgil Abloh’s final collection in Miami and appointed Squid Game’s Hoyeon Jung as its house ambassador.

hoyeon jung louis vuitton
Image: Louis Vuitton

As the fashion world continues to mourn the passing of Virgil Abloh, founder of Off-White and artistic director of menswear at Louis Vuitton, the Lyst Index reported that in the 18 months it had begun its report, Off-White had topped the list five times. The second-most number one positions on the list goes to Gucci.

Elsewhere in the luxury industry, Rolls-Royce has delivered the highest-ever annual sales results in its 117-year history. A total of 5,586 motor cars were delivered to clients around the world — a 49 per cent increase on the same period in 2020.

The luxury car market in general has had a record year in 2021, defying expectations and delivering more cars than ever in the past year.

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