Rolex has signed a global partnership with Formula 1 to become the event’s official timekeeper and official timepiece from 2013.

Bamford Watch Department has released one of their best looking customs yet, a blacked out yet completely refined version of the new Rolex Datejust.

Following his impressive 2012 Wimbledon Championship win, it was reported that Roger Federer is currently earning a $15 million endorsement deal from Rolex.

Federer has long been a favorite tennis pro of the Rolex Company and has been associated with the Rolex Datejust, Rolex Sky-Dweller, and now the Rolex President.

Being on her Majesty’s secret service with a license to kill requires more than a penchant for martinis, a way with women and an ability to outsmart super villains.

It also requires being sharply dressed and wearing a very stylish watch. The best of James Bond’s timepieces are detailed below.

Bamford Watch Department celebrates this year’s iconic Wimbledon tennis tournament by presenting two limited edtion Rolex watches.

Louis Vuitton, the French maker of laminated canvas handbags, was named the world’s most valuable luxury brand for a seventh consecutive year.

The brand, owned by LVMH, is worth $25.9 billion, a 7 percent increase from 2011, according to Millward Brown Optimor’s 2012 BrandZ study.

Hermes, in which LVMH owns a stake, rose to second place with a value of $19.1 billion, up 61 percent on last year. Rolex, the closely-held Swiss watch brand, was ranked third at $7.17 billion, a 36 percent gain.