March 13th, 2010
Speaking to AutoExpress at the 2010 Geneva Motor Show, Aston Martin design director Marek Reichman said that he wants to set a new standard for personalization of Aston vehicles.
The aim is to form a team of engineers that would be able to make any of your dreams come true.
Reichman said that this could be accomplished using Aston’s historic Works Service department and the engineering and production staff who currently help produce the One-77 supercar.
“There is much more choice in the world,” Reichman said, “so our cars need to be much more personal.”
February 25th, 2010
One rich Middle East buyer has decided to create a sensation in the auto world by having 10 whole Aston martin One-77s delivered, which cost $1.7 million apiece.
The unnamed buyer apparently paid a premium to get the cars sent to his desert demesne, bringing the total cost of the cars to $23 million.
He is reportedly planning to give one to each member of his immediate family.
Like the McLaren MP4-12C or Lexus LFA, the One-77 is made using a carbon fiber monocoque to keep weight at an absolute minimum – just 3,300 lbs.
July 20th, 2009
Last week Aston Martin opened its first dedicated merchandising outlet – the “Aston Martin Store Nürburgring”.
The store is located in the heart of the “Grand Ring Boulevard” consisting of more than 20 shops dedicated to car brands and motor sports.
There was a big surprise waiting for all the visitors, as in addition to all the Aston Martin related merchandise there was also first completed model of the One-77 on display.
May 7th, 2009
One wealthy Australian has placed an order for what is the most expensive car in the world, the Aston Martin One-77.
Aston Martin unveiled the hand-built car last weekend in Italy. The $4m supercar is more expensive than the Bugatti Veyron or Ferrari Enzo. ,
It will be one of only 77 examples built by the British company, which describes it as “perfection”.
August 13th, 2008
Aston Martin has lately unveiled the One-77, a codename for the as-yet-unnamed V12 coupe, the first new Aston Martin since the company was sold to Ford.
Aston will make only 77 models (seven is the Aston Martin CEO Ulrich Benz lucky number!) and each customer will be able to customize the supercar to their personal tastes.
Each Aston Martin One-77 will be built around a carbon fiber chassis which will be ultra light and strong, supporting a handmade aluminum body.
Aston Martin One-77 will be the fastest car the British marque has ever built. Fitted with a hand finished 7-litre V12 engine, the Aston Martin One-77 will produce more than 650 horsepower. Top speed is estimated at 220 mph and 60 mph arrives in 3.5 seconds.
Aston discloses his plans to hit the market by offering One-77’s for sale by late 2009. Though, Aston Martin is going to unseat the Veyron as the World’s Most Expensive Car knowing that the coupe model is anticipated to bear a retail price of $2.3 million.
Aston chairman David Richards says the company has already identified the “500 or so” potential customers and will take demonstration cars to them, rather than requiring them to visit a showroom.
