Angelina Jolie poses for Louis Vuitton Core Values Campaign on a wooden boat in Cambodia’s Siem Reap province where Jolie shot Lara Croft: Tomb Raider in 2000.

Louis Vuitton’s president says, “People are not used to seeing Angelina in this situation. I like the fact that it’s a real moment.”

Four of Angelina’s children were also present at the photo shoot, shot by photographer Annie Leibovitz , with lily pads and verdant foliage everywhere.

Bono and and his wife Ali Hewson star in the newest of Louis Vuitton’s “core values” ads shot by Annie Leibovitz.

The couple, who were shot in South Africa, wear clothing by Edun, Hewson’s sustainable fashion line. in which LVMH took a 49 percent stake last year.

it’s the first time the U2 front man has appeared in an ad without his band, and the first time a label other than Vuitton is getting a fashion credit.

It looks like Louis Vuitton has scored three soccer deities for its next core values advertising spots, just in time for World Cup that kicks off in June in South Africa.

Diego Maradona, Zinédine Zidane and Pelé have posed for photographer Annie Leibovitz for a campaign that spotlights Vuitton’s monogram canvas bags.

Louis Vuitton takes its travel theme “to infinity and beyond” in its latest “Core Values” campaign underlining its travel roots:

The campaign features astronauts Buzz Aldrin, Jim Lovell and Sally Ride, marking the 40th anniversary of “One giant leap for mankind.”

Aldrin, who walked on the moon in 1969 was shot by Annie Leibovitz with his fellow astronauts posed with a battered pickup truck and a Louis Vuitton Icare travel bag while gazing up into the sky in the California desert.

The ads will hit magazines’ July issues in a couple of weeks.

Sean Connery stars in a new Louis Vuitton ad, photographed by Annie Leibovitz on a beach near his home in the Bahamas, the iconic actor is propped on a wooden dock next to a waterproof version of Vuitton’s Keepall bag.

“I wish I looked like that at 78 years old,” Antoine Arnault, Vuitton’s director of communications said. “He’s sexier than ever.”

The good news is that we get to see Connery’s Vuitton ads very soon, in October, just in time for this Fall’s 007 feature, The Quantum of Solace. Previous famous candidates include Mikhail Gorbachev, Keith Richards, and more recently Francis Ford Coppola and his daughter Sofia.