German actress Diane Kruger has been signed to beauty giant L’Oréal amid a trend of Hollywood stars representing leading beauty brands.

The move comes after a series of announcements including Lancôme signing Julia Roberts and Helena Rubinstein tapping Demi Moore as the faces for their beauty ads.

L’Oréal previously appointed Slumdog Millionaire star Freida Pinto as one of its global brand ambassadors, an evident move towards more ethnic diversity.

Swiss watchmaker Jaeger-LeCoultre inaugurated its third boutique in France with the opening of its Cannes location last week. This is also the 28th Jaeger-LeCoultre location worldwide.

The collections are presented within an interior design with a display concept reflecting the Art Deco spirit and playing on symmetry, geometry and pure lines.

Subtly graded shades of ochre are associated with authentic materials such as leather, American walnut wood, steel and slate.