Leading luxury mobile phone manufacturer Vertu opened their latest U.S. boutique on Beverly Hills’ famous Rodeo Drive last week.

The Rodeo Drive location was strategically chosen for its reputation as one of the world’s most exclusive shopping destinations.

The LA Times reported that at the grand opening there were more than a few enthusiasts in attendance including music producer Quincy Jones and singer Seal.

The American Idol judge, Simon Cowell, who is known for his extravagant lifestyle, has recently got a personal tanning salon built in his 22 million dollar mansion so he can maintain the perfect bronzed appearance, the London Daily Mail reports.

Cowell, who is worth 188 million dollars, bought the property for $12 million nearly two years ago but razed the original structure to build his “dream home”.

Since then, Cowell has been busy renovating the two-storey mansion, and the most recent change in the mansion happens to be the installation of a solarium adjacent to the master bedroom with a full-length tanning machine and a smaller facial tanner.

Yes, the Fleur de Lys is a humongous Beverly Hills mansion, but on top of that, it is considered the most expensive estate in the world and pop star Mariah Carey and husband Nick Cannon are making a bid to buy it, according to Zillow.com.

It is listed for sale for $125,000,000 by Joyce Rey of Coldwell Banker Previews International.

According do The Real Estalker, the faux French pile sits on 5+ acres of choice real estate and measures a boo-teek hotel-sized 35,046 square feet.

Want a piece of jewelry that will turn heads?

Beverly Hills-based Master Jeweler Vin Lee has created the first-ever tennis earring, a revolutionary design that lines up 4, 6, 8 or 10 matching diamonds, rubies or emeralds in a row to create a stunner for the ear reminiscent of the tennis bracelet.

The perfect gift for a lady. Starting price $999 depending on quality and size of stones.

Cigar aficionados who want the very best selection, the finest lines the market has to offer and personal treatment from their own cigar concierge might want to check out Beverly Hills Cigar Club, an exclusive online club that offers more than 800 product lines, house brands; premium accessories for the smoker; and two levels of private membership that provide members with free, hand-picked cigars

Lines carried by the BHCC include Montecristo, Opus X, Davidoff, La Aurora and Oliva, specialty brands like Bahia, Cao and Acid and many small independent, hard-to-find brands from the finest tobacco houses, worldwide.

The club stocks a wide selection of Maduro cigars as well as Connecticut and Rosado leaf product. All ring gauge sizes and styles can be found on the site.

The Wealth Bulletin (a Dow Jones site) has come up with a list of the 10 most expensive streets in the world. The survey revealed that the prices for the top homes in the best locations appear to have decoupled from the gloom and doom being felt in the wider property market.

If you want to live in the best accommodation in these streets you will need to be a billionaire, or not far behind !

Avenue Princess Grace in Monaco has been named at the top with a price tag of $190,000 per square metre. It is followed by Hong Kong’s Severn Road with a price of $121,000 per square metre (sq mt) at second and New York City’s Fifth Avenue at third place ($80,000 per sq mt).

Here is the complete list, with some sample property prices as tallied by Wealth Bulletin: