Jeweller Samer Halimeh “Bond Street on the Sea” for the Super Rich introduced on Chakra Superyacht at Cannes
The luxury retail experience has become a bit passe but thanks to luxury jeweller Samer Halimeh, his recently launched Chakra superyacht will herald a new level of luxury retail unlike any other
New York luxury Jeweller Samer Halimeh has just partnered with SSH Maritime to introduce a never-before-seen (albeit partially explored, ahem Duty-Free) luxury retail concept set within four superyachts. Dubbed “Bond Street on the Sea”, Samer Halimeh New York and SSH Maritime have a joint collaboration where four jewellery-superyacht retail experiences are launched on four SSH Maritime superyachts – Chakra, Serenity, Grand Ocean and Omega.
Bond Street on the Sea for the Super Rich
Headquartered on Fifth Avenue New York and prominently exhibited at their global flagship store in London’s Knightsbridge, Samer Halimeh New York conceptualises and produces some of the world’s most opulent and desirable diamond and precious gem jewellery for Hollywood A-listers and members of Royalty across Europe.
SSH Maritime on the other hand, is a lieading yacht charter, sales and construction company best known for their superyachts. Thus when Samer Halimeh New York was looking for a partner for the world’s first ocean-going luxury jewellery experience, SSH Maritime was considered the ideal fit for the “Bond Street on the Sea” project.
Summer Luxury Jewellery Boutiques on Exclusive Superyachts
Established in 1999, luxury jeweller Samer Halimeh New York specialises in coloured and rare pink, blue and yellow diamonds ranging from D Flawless to GH VS stones. While the luxury jeweller produces finished jewellery mostly, bespoke pieces are possible, with each special custom order taking four to six weeks to make; Additionally the fine jeweller is also able to refashion bejewelled heirlooms into new settings and source for ultra-rare diamonds for discerning collectors who want an added touch of exclusivity.
Working together with Samer Halimeh NY, SSH Martime, responsible for over 25 prestigious new construction and refit projects on 30 to 86 metre yachts, are able to provide the unique retail concept of nautical diamond showcases on superyachts.
“Samer Halimeh New York are delighted to announce the launch of the summer superyacht diamond boutiques on board the Chakra, the exclusive SSH Maritime superyacht. Owners of the world’s most beautiful diamonds also use superyachts, private jets and 5-star hotels, which is why this collaboration with SSH Maritime is highly complimentary for both brands and clients.” – Samer Halimeh, Founder, Samer Halimeh New York
Millionaire clients typically charter gorgeous superyachts like the Chakra, Serenity, Grand Ocean and Omega for 2-6 weeks for summer vacations at an average cost of £400,000 per week. What luxury jeweller Samer Halimeh NY offers is a chance to add a touch of glamour and grandeur to an otherwise “regular” cruise with a diamonds showcase. Clients are given a VIP brochure with details of Samer Halimeh NY’s jewellery portfolio ahead of time and then these clients choose exactly what sort of pieces pique their interest so that the hosts and their guests can enjoy and experience the diamond and bejewelled accessories in the privacy and ultra-exclusive settings on the high seas. The jewellery is wearable during the journey and should guests take a fancy to any of the pieces, they need only pay for their selection when they dock at their country of origin. Expenditure of US$1 million allows clients to enjoy 2-3 days more without cost on their superyacht.
Superyacht retail concept to debut at Cannes
The first of the innovative Samer Halimeh NY – SSH Maritime Superyacht boutiques will debut on the world-famous 86m/282 ft Chakra superyacht, moored in Cannes for the occasion. The Chakra will carry a special diamond photoshoot and showcase of some of Samer Halimeh’s best diamond jewellery pieces and important gemstones. The launch of the luxury jewellery retailing Chakra superyacht was celebrated by over 500 exclusive guests comprising Royals, celebrities, tycoons and Cannes elite.
The Chakra sailed from its Greek mooring specially for the Samer Halimeh NY announcement and launch of the brand’s new diamond jewellery collection. Originally a vast commercial vessel converted into a superyacht in 1998, the Chakra was luxuriously refitted and enlarged in 2016 by SSH Maritime, and is now one of the largest and most sophisticated superyachts in the world. This is a luxury industry first where a retailer has introduced a high jewellery retail concept in a nautical setting.
Before unique retail experiences on superyachts, Samer Halimeh NY built a reputation for avant garde luxury forward 300 sgft pop-up shops in hotels, the most recent being the pop-up diamond boutique for the summer season at the Intercontinental Carlton Cannes Hotel; The Cannes boutique is open in the Carlton Hotel’s lobby until the 30th September 2017. The Samer Halimeh Cannes pop-up boutique will showcase a series of major diamond pieces, along with items from the brand’s fashion line; also exclusively available by prior appointment, spectacular VIP bespoke pieces which will be kept in safes and only shown to pre-approved VIP guests.
On the Chakra superyacht
With a crew of 30, the 86m Chakra superyacht has a cruising range in excess of 10,000 nautical miles, a maximum speed of 15 knots and luxurious internal and external living areas over five spacious decks. Features include a main salon /lounge, 18-seat dining room, club room, media area with 30 inch plasma screen and 21 cabins which include a magnificent master suite, presidential suite, and 4 VIP suites.
Other luxurious amenities include a fully-equipped gymnasium, a beauty parlor, a massage room, outdoor lounges and al fresco dining area, an outdoor bar, dedicated outdoor yoga area and a superyacht spa pool on the bridge deck and finally a special bathing platform allowing easy access to the sea. The tender garage houses a range of tenders and water toys.
Prices for Samer Halimeh NY diamond jewellery range from £5,000 up to millions of pounds for bespoke pieces which use rare diamonds. For further information on the new Samer Halimeh NY London and Cannes boutiques Tel: 020 3892 7692 or visit:www.samerhalimeh.com