Style / Accessories

Bella Hadid and Lily Aldridge show off Bulgari creations in new campaign

In the latest 2018 campaign, Bulgari pays homage to women, encouraging them to make their own rules and to think big.

Feb 05, 2018 | By Andrea Sim

Bella Hadid and Lily Aldridge show off Bulgari creations in new campaign

The latest Bulgari’s 2018 major campaign revealed three emblematic collections: B.Zero1, Serpenti and Divas’ Dream, shot by Norwegian fashion photographer and filmmaker Sølve Sundsbø.

Once again, the Italian luxury brand has signed up a string of high-profile cast to show off its creations though a series of campaign shots, starring two bold and confident supermodels, Bella Hadid and Lily Aldridge, who are no strangers to the world of Bulgari.

Lily Aldridge has been a brand ambassador with Bulgari since 2016 and has fronted the high jewellery collections for Serpenti and Divas’ Dream at the recent Victoria’s Secret Fashion Show. While American model, Bella Hadid represented Bulgari in 2017 to front its high-end accessories and the “Goldea The Roman Night” fragrance. This year, Hadid will return to the brand as a jewellery ambassador for Bulgari’s B.Zero1 collection.

In the latest 2018 campaign, Bulgari pays homage to women, encouraging them to make their own rules and to think big. It is the same life philosophy that echoes throughout Bulgari creations, synonymous with optimism, prestige and audacity. The campaign shots showed the young woman in leather against a black background, or rocking a glamorous style against a lunar backdrop.

For more information about Bulgari or view its range of the legendary icon of design, please visit the official website here.


 
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