T by Alexander Wang released a comedic Spring campaign video featuring Anjelah Johnson as Bon Qui Qui, a character originated on MADtv.
Rapper ASAP Rocky cameos alongside models Alessandra Ambrosio and Shannan Click, and Barneys’s creative ambassador-at-large Simon Doonan in a new film for Alexander Wang.
Directed by Gavin McInnes (one of the founders of Vice Magazine), the three-minute film sees ‘Bon Qui Qui’ (played by Johnson) on her first (and soon to be last) day working in an Alexander Wang boutique.
Managing to offend and upset a series of famous customers, Bon Qui Qui then gets her pink slip, and flounces off with one of the brand’s handbags. “I don’t want to help you anyway, I like to work with nice people,” she tells Victoria’s Secret star Ambrosio, before informing a pregnant Shannan Click “that color don’t look real good on you”.
Bon Qui Qui also tries to flirt with hip-hop star ASAP Rocky and accuses British-born fashionisto Doonan of attempting to steal items from the store.