The brilliant Sofia Coppola has directed a dreamy and infectiously happy new commercial for Christian Dior’s Miss Dior ChÃ©rie fragrance.
It features model Maryna Linchuk eating a pastry, riding a bike, spraying on the perfume and kissing a guy. Then she gets lifted up into the sky by a bunch of balloons. And all to the tune of “Moi Je Joue” by Brigitte Bardot.
You can see the long-form director’s cut above.