High-street retailer H&M on Thursday announced plans to collaborate with French design label Lanvin.
The collection will be designed by Lanvinâ€™s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver.
This exclusive winter collection will go on sale on November 23rd at 200 H&M stores worldwide
“H&M approached us to collaborate, and to see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less,” says Elbaz.
“I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public.
This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
Previous designer collaborations for the Swedish high street giant have included Karl Lagerfeld, Sonia Rykiel and Stella McCartney.
Prospective shoppers will be able to have a sneak preview of the designs on November 2, when a film showcasing the collection will be released online.