Gucci has always been vigilant to crack down on counterfeiting and trademark infringement, but now they’re taking a new angle on brand protection.
On January 18, 2010, Gucci and Christieâ€™s will launch â€œGucci Collector: Presented by Christieâ€™sâ€â€” the very first Gucci-certified online destination for authenticating and appraising vintage Gucci products.
A dedicated section on www.christies.com will allow owners to upload photos of their vintage items and submit an appraisal request.
A team of Christie’s experts as well as Gucciâ€™s own in-house archivists will provide an assessment of the item, and Christieâ€™s will appraise the value of each submission.
Owners will then have the opportunity to sell their items to Gucci, or in a future Christie’s auction, if desired.
It may also help collectors research potential acquisitions and avoid getting taken in by counterfeits.
In addition, Gucci plans to open up a museum in Florence in 2011. Both the museum and the online website will help preserve the history of the brand.