London Fashion Week announced a digital schedule for fall winter 2010 and Burberry ups the ante with a 3D fashion show.
It’s the first time that a brand will broadcast live simultaneous events in 3D worldwide.
The actual Burberry womens wear show will take place at The Chelsea College of Art in London at 4PM on 23 February 2010, during London Fashion Week.
But there will be private private 3D events in Paris, new York, Dubai, and Tokyo that receive live stream from London to custom screening spaces designed by Burberry Chief Creative Officer, Christopher Bailey.
Guests in Los Angeles will also get to see the 3D presentation, but a couple of hours later than the live broadcast, because of the time difference.
This morning Bailey told WWD, “we are very excited to announce that we are hosting the first ever truly global fashion show…
3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.”
The show show will also be livestreamed in 2D at live.burberry.com where viewers can watch and comment on the show in real time using their Facebook and Twitter accounts