Culture / Events

Burberry Lights Up The New York Skyline

The Manhattan skyline will lose a bit of New York and gain a touch of London in coming months. Getting ready to light up the New York skyline, a fifty foot Burberry sign is installed on the roof of the new Burberry Americas headquarters at 444 Madison Avenue. The sign will be illuminated on 28 […]

May 29, 2009 | By Anakin

The Manhattan skyline will lose a bit of New York and gain a touch of London in coming months.

Getting ready to light up the New York skyline, a fifty foot Burberry sign is installed on the roof of the new Burberry Americas headquarters at 444 Madison Avenue.

The sign will be illuminated on 28 May – The day declared as the official Burberry Day in New York City by Mayor Bloomberg.

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The Burberry light show will be illuminated to the reception of 300 expressly chosen guests at a launch party to be held in the new Burberry nerve centre, hosted by Chief Executive Angela Ahrendts and Creative Director Christopher Bailey.

“We are all so excited about Madison Avenue. It’s such an iconic building which we feel is the perfect new home for Burberry in America and will be another huge chapter in our rich history,” he said.

Indeed, the site is one of only six grand fathered signage locations in New York.

Bailey is also responsible for the decadent interior features of the high-polished HQ – with monochromatic chromes, dense woody features and bespoke, cocoa-hued furnishings – inspired by the stoical British roots that so define the brand.

Considering Burberry’s current two store showing in New York, the new headquarters will be flanked with two new Burberry stores, setting a crunch defying tone for the continuation of Burberry’s American occupation.


 
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