Elie Saab Le Parfum ad

The wait is almost over: two years after the Lebanese designer Elie Saab announced his debut scent, the launch has been scheduled for this summer.

Called simply Le Parfum, the fragrance developed by perfumer Francis Kurkdjian (Le Male by Jean Paul Gaultier) will be available from July.

Kurkdjian came up with a flowery-woody composition of orange blossom, jasmine, cedar, patchouli, and rose honey that will come in 30, 50 and 90 ml eau de parfum bottles as well as matching body products.

If the ad starring Anja Rubik in a New York street scene looks familiar, it might be because the supermodel also features in DKNY’s current fragrance campaign, kissing her model boyfriend Sasha Knezevic on top of a New York taxi.