The world’s largest Rolls-Royce dealership has opened in Abu Dhabi as the luxury brand continues its expansion in the Middle East.
Spanning a massive 9,687 square feet, the showroom includes just five Rolls-Royce cars, but also houses a coffee bar, “customer configuration lounge,” and is linked to a new on-site Rolls-Royce service facility.
To mark the opening of the new facility, Rolls-Royce launched a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé, which forms part of a collection of 100 highly bespoke Rolls-Royce Phantom models.
The Middle East region continues to be an important driver in RR’ global growth, contributing over 15% of the company’s global sales in 2010.
This makes the eigth Rolls-Royce dealership to be built in the Middle East, which is now home to nearly 10 percent of all of the brand’s 82 dealerships worldwide.