With her wild imagination and revolutionary approach to fashion, Elsa Schiaparelli instilled a unique creative spirit to 20th-century design. Turning ordinary objects into some of the most memorable creations, Schiaparelli expressed her creative talents through fashion, fragrance, and what we refer to today as “merchandising”, blurring the boundaries between creative brilliance and commercial success, and developing an innovative business model that is still used by most major fashion houses today.