TAG Heuer to launch “Heuer Globetrotter” exhibition in Singapore, Paris, Tokyo and more
The Swiss watch brand has announced a large-scale exhibition that will tour ten cities around the world.
From 16 to 30 September, TAG Heuer fans will get a close-up look at the brand’s rich watchmaking history through its upcoming exhibition, “Heuer Globetrotter”. As the name suggests, the 15-day exhibition will take place simultaneously at TAG Heuer stores across ten cities: Dubai, Geneva, Hong Kong, Miami, Paris, Singapore, Sydney, Tokyo, Venice and Munich.
No fewer than 400 wrist- and pocket-watches will go on display, all of which have been sourced from TAG Heuer’s museum in La Chau-de-Fonds, where the brand has been based in for 150 years. Some of the highlights include the Heuer Monaco worn by Steve McQueen in the film “Le Mans”, as well as the 1916 Mikrograph, the first stopwatch to record hundredths of a second.
The array of vintage timepieces will also include 20 watches sourced from each country and specially chosen by a local collector. On top of that, each of the ten exhibitions will have different themes corresponding to the city that it is held in. The Singapore edition, held at the TAG Heuer store in Wisma Atria, will aptly focus on the Formula 1 season.
Paris will be following a “Classic Heuers” theme, while Geneva will host an exhibition on “Great Inventions”. Over at Tokyo, the exhibition will examine the brand’s “Design throughout history”.