Style / World of Watches (WOW)

Shelby partners with Baume & Mercier

Baume & Mercier has teamed with Shelby to honor the 50th anniversary of Shelby American’s first FIA Sports Car World Championship at Rheims.

Mar 17, 2015 | By AFPRelaxnews

Baume et Mercier Capeland Shelby Cobra

Mercedes has IWC, Bentley has Breitling, Maserati has Bulgari and now one of motor racing’s most iconic names, Shelby, is partnering with Baume & Mercier for a range of exclusive Swiss watches.

This year marks the 50th anniversary of the 427 Shelby Cobra and of the company’s first FIA Sports Car World Championships win, an achievement made even sweeter because it was the first time in the competition’s history that it had been won by a US company.

And what better way to celebrate these golden anniversary milestones than with a series of limited edition precision Swiss watches?

Based on its existing Capeland men’s chronograph model, Baume & Mercier promises that the Cobra edition will capture the spirit of not just the iconic car, but of its equally iconic creator, Carroll Shelby.

The watch will be available in either stainless steel ($4,450) or in an 18-karat rose gold casing ($19,950) ; just 98 will be made.

The gold edition also has flyback so that you’ll be able to see the timepiece’s internal components when you turn it over.

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