Gucci launches exclusive Spotify channel
Gucci launches own Spotify music hub to promote short film ‘The Fringe’
Gucci has picked six female DJs to curate playlists for its new presence on music streaming service Spotify.
Harley Viera Newton (pictured above), JaKissa Taylor-Semple, Pixie Geldof, Leah Weller, Chelsea Leyland, The Misshapes and Mademoiselle Julia have all created lists of tracks that can be found on Gucci’s Spotify Music Hub.
The move is part of the wider launch of the Gucci “nouveau fringe shoulder bag,” which was inspired by an archival flap shoulder bag from the late 1940s and retails for $1,950.
There’s also a video starring Estonian model Elisabeth Erm that shows the model toting the new bag, followed by security cameras in a glamorous nightclub. Soundtracked by French electro artist Gesaffelstein’s “Pursuit,” the clip comes with a fun twist when she finds herself facing her Peeping Tom.
Gucci on Spotify: play.spotify.com/user/gucci (requires sign-in)