Bulgari and Famous Friends Save the Children
Four celebrities and one luxury jewelry label work together to create a better future for Vietnam’s marginalized children.
To gain awareness and raise funds for the marginalized children of Vietnam, four celebrities and Bulgari take the path less traveled to the outskirt province of Dien Bien. The four in question – who also happen to be brand ambassadors – are Singapore actress Jeanette Aw, Malaysian actress-producer Debbie Goh, Thai DJ-entrepreneur Hattaya Wongkrachang and Miss Universe Vietnam 2015 Pham Huong.
At Dien Bien, the ambassadors mingled and enjoyed fun activities with the children, who usually face discrimination because of their ethnic minority backgrounds and decentralized locations. Statistically, these children don’t perform as well as their peers in school – they have lower test results and higher dropout rates in school.
“I have always loved to reach out to children. On this visit to Dien Bien, I spent time with primary school children helping them to learn how to fold origami butterflies. It was an amazing moment when they folded their own butterfly and were thrilled with the result. Their smiles were priceless. They give me much more than what I give them. Save the Children, with the support of Bulgari, has shown how important it is to aid children and give them the love and support that they deserve,” said Aw.
Together with Save the Children, Bulgari has launched a special edition sterling silver and black ceramic bracelet that will be available in stores. Over the years, the initiative has raised an impressive Euros 37 million ($42 million) for Save the Children, benefiting 1 million beneficiaries in 29 countries – most of them war-torn, disaster-ridden or suffering from poverty. A substantial portion of the proceeds from the sale of the custom-made jewelry will be donated to the foundation and go a long way to helping these children enjoy a brighter future.
Read more about Bulgari’s Save the Children initiative at L’Officiel.com.