Style / Fashion

WATCH: Salvatore Ferragamo tells ‘A Man’s Story’

Ferragamo launches A Man’s Story, a new digital project to present the collections through a new light. Video and photogallery.

Dec 01, 2014 | By AFPRelaxnews

Italian luxury brand  has created a digital adventure starring Douglas Booth, A$AP Rocky, Ryan McGinley, Henrik Lundqvist, Alexander Gilkes, Louis-Marie de Castelbajac and Tyrone Wood.

The project, starring a curated selection of some of the hottest male talent out there, is the fruit of a collaboration between the brand’s creative director Massimiliano Giornetti and filmmaker Francesco Carrozzini.

The content went live Monday at

The international guys in the spotlight come from across the spectrum of art, music, fashion and sport.


British actor Douglas Booth appears alongside American rapper A$AP Rocky, photographer Ryan McGinley, Alexander Gilkes (the co-founder of auction site Paddle8), Swedish ice hockey star Henrik Lundqvist, Frenchman Louis-Marie de Castelbajac, and Tyrone Wood.

In the full film, available online, the different gentlemen appear in a selection of Salvatore Ferragamo menswear pieces and footwear while they talk about their careers and their relationship with fashion.

The individual guys then pick up the thread in their own dedicated videos buried within the site alongside shopping selections and plenty of impressive still photography.


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