Gisele stars in Sonia Rykiel fall/winter campaign
Sonia Rykiel presents the Fall Winter 2014-15 campaign shot by Juergen Teller and starring Gisele Bündchen.
Gisele Bundchen has bagged another major fashion campaign, appearing as the latest face of Parisian luxury label SONIA RYKIEL.
Shot by Juergen Teller and styled and art-directed by Katie Grand, the new campaign from the brand is a 1970s-inspired, black-and-white delight.
Juergen Teller captured the 34-year-old Brazilian modeling megastar in the collection, shot makeup-free in an artist’s atelier. Grand was first inspired by photographs of the eponymous founder working in her 1970s heyday:
“They were very elegant black-and-white snapshots of her in the studio and on a car, and reminded me of Juergen Teller’s work,” she explained. “Once Juergen had agreed to work with us, we wanted to work with a woman with Madame Rykiel’s joie de vivre, and the obvious choice was Gisele.”
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It’s one of a plethora of Fall campaigns for Gisele, who is also the face of Emilio Pucci, Balenciaga, Isabel Marant and Stuart Weitzman this season.