Puma joins forces with Kering Eyewear
German sportswear manufacturer Puma has signed a partnership with Kering Eyewear to create sunglasses and optical frames.
German sportswear manufacturer PUMA has signed a partnership with Kering Eyewear to create sunglasses and optical frames.
Puma’s contract with Charmant — its current eyewear partner — expires in January 2016, reports WWD. Their first collection together is called “Collezione Uno” and it will be unveiled later this month.
“A new phase in the world of eyewear is beginning for us,” stated Puma chief executive officer Bjørn Gulden.
Gulden thanked Charmant for their 12 years of partnership and for having brought Puma Eyewear the success it has enjoyed over the years.