Style / Fashion
S&M campaign for McQ by Alexander McQueen
Famous photographer David Sims is taking fashion fans into a sadomasochistic universe for McQ by Alexander McQueen Spring/Summer 2013.
![mcq mcqueen spring 2013 campaign](https://cdn.luxuo.com/2013/01/mcq-mcqueen-spring-2013-campaign.jpg)
After creating a futuristic campaign for Alexander McQueen for Autumn/Winter 2012, famous photographer David Sims is taking fashion fans into a sadomasochistic universe for McQ by Alexander McQueen Spring/Summer 2013.
Models Manon Leloup and Matt Bell stage scenes that suggest the classic S&M dominator-dominated relationship in a shoot that suggests a world of erotic fantasy as it showcases the new male and female designs.
Just like the British brand, the pictures are quirky and provocative.