Style / Fashion

Harry Styles’ Gucci Campaign Redefines Classic Tailoring

Michele’s deep thoughts were translated through the Gucci FW campaign by challenging the descriptions of what is normal or abnormal.

Jun 20, 2018 | By Lynette Kee

Harry Styles, renowned English Singer, songwriter, actor, and synonym for boy band One Direction, is the face of Gucci’s tailoring campaign. After the disbanding of One Direction in 2016, the multi-hyphenate has transformed into a bona-fide star with hits from his personal album like “Sign of the Times” and “Sweet Creatures”, a distinctly edgier style setting him apart from mere one-note One Directioner.

Similar to his music career, Harry’s wardrobe has been less about people-pleasing and instead opting to push boundaries of dressing which run against the current trend of “American business casual” – that is to say, men have forgotten how to dress up, and in that sense, Styles returns much needed dandy style to men’s fashion lexicon, both on stage and off.

For some time, he has been the unofficial poster boy for Alessandro Michele’s designs as seen in his “Kiwi” music video. For a Brit, Styles possess natural flair for Italian fashion, and from his MTV, it appears he also happens to be perfectly suited for it, thus it makes natural sense for Gucci to take the association further with their Gucci Fall/Winter campaign 2019.

Gucci Fall/Winter Campaign 2019: The merits of a characterized suit

Shot by Glen Luchford and art directed by Christopher Simmonds, the highly-anticipated Gucci campaign, unveiled on 2nd June features Harry Styles modelling the House’s latest suiting designs by Alessandro Michele. Picture this, quintessentially Italian style in the most English of settings – a local fish and chip shop in North London starring alongside a group of dogs and pet chickens no less.

While the suits may look out of place in the casual setting of a fish-and-chips joint, key Gucci traits lie in the details transmit dandy-ish flair without coming across as foppish. Creative director Alessandro Michele gives otherwise classic tailoring an instant uplift with unabashedly 70s vibe via design elements like embroidered floral designs on the lapels on the Marseille jacket and the pop of print emblazoned above the blazer chest pocket or via added detail to the Prince of Wales inspired shawl.

The collection as seen on Harry was released at the Gucci Fall/ Winter 2019 show. The show was kicked off in a similar off-kilter aesthetic of the campaign with models stunning the runway with human heads and animals accessories; Alessandro Michele wish to acquaint the audience and invited members of press that “we can decide who we are”.

Michele’s deep thoughts were translated through the Fall/Winter campaign by challenging the definitions of what is normal or abnormal. From the rigidity of suits to creature accessories, the Gucci 2019 collection reminds us that the idea of personal identity should always be embraced, whether is it in the state of mind or in the choice of clothes.

Back to top