Berluti To Hire Haider Ackermann
In a bid to reduce losses and boost sales, Berluti might be looking to hire Haider Ackermann as their new creative director.
More rumours abound in the fashion industry. With Berluti’s creative director Alessandro Sartori returning to Ermenegildo Zegna, LVMH is rumoured to be looking to hire Haider Ackermann as Berluti’s new creative director. The news isn’t as simple as a label looking for a new creative director, however; it is hoped that Ackermann could help boost the label’s flailing fortunes.
LVMH certainly needs a boost, if recent happenings are any indication. They sold Marc by Marc Jacobs last year, Donna Karan just recently, and even Berluti has been making constant losses. Unfortunately, nothing has been confirmed yet, although with the estimated €100-150 million that Berluti has burnt (info via Business of Fashion) since LVMH stepped up investments five years ago, LVMH will want to act fast.
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